Ass-kicking cleaning

According to science, the joy of removing a tough stain can lead to feelings of exhilaration and even produce an epic orgasm. That's not true, I made it up. But the feeling is real and that's we uncovered when we turned away from boring cleaning ads and deep dived with consumers in the hidden excitements of the house chores world.

A once triumphant beloved brand, Cillit Bang was decaying, engulfed and floundering in a lose-lose claim fight category, we decided to take a bold approach and show people that the right powerful tool can almost make cleaning exciting.

We launched this new global platform across channels and markets, with films, content, playlists and all that we deserve.

The launch film alone reached 1MM views within the first days and an era of cleantertainment was officially born, with the brand platform well into its 6th year.