Don't wait to book until it's too late.

The cherry trees in Japan don't look that good when strip naked from leaves. You have to be there at the right time to see it, otherwise you miss the show. That's what happens when you wait to book. It's gone.

But we know that sometimes money is short to book a trip at the time you need it the most. So we launched Expedia partnership with Klarna with that in mind - to make it easier for you to pay for your trip, so you don't have to wait until it's too late.

With an OLV series that captured some of the world's most amazing events that happen in specific times, we enticed people to take action, get ahead and book that trip they've been longing for. Using different destinations and situations we manage to target different audiences according to their dream destinations, travel plans and search habits, using the power of creativity and context to increase message appeal.