The extraordinary of everyday.

To Launch Samsung Galaxy S21we told a story about finding the extraordinary in the details of everyday life. With a feature that allowed people to take pictures within videos, every frame could hide an extraordinary story to tell. So we inspired people to look at life differently, on the lookout for those special moments that suspend life in awe and wonder.

We launched the campaign on multiple platforms, with a strong focus on TikTok. To help us tell this story, we asked a diverse range of creators and influencers to capture their everyday ordinary moments turned extraordinary with the help of S21. That originated a suite of real life, diversified contents and contexts that engaged different audiences whilst showcasing the infinite possibilities to find extraordinary moments in our everyday lives.